Education
Master of Arts in Strategic Communication
December 2023, Michigan State University
Bachelor of Arts in Professional Writing
May 2019, Michigan State University
- Film Studies Minor
- Honors College Member, Dean’s List May 2016-May 2019
Experience
Communications and Brand Manager
Auxiliary Sports Group, Division of Student Life & Engagement, Michigan State University | East Lansing, MI | August 2022 – present
- Manage communications, marketing and public relations for five brands in the Division of Student Life and Engagement at MSU: Breslin Student Events Center, Forest Akers Golf Courses, MSU Tennis Center, Recreational Sports and Fitness Services, and Spartan Spirit Shops
Editorial Assistant
Center for Community Engaged Learning, Michigan State University | East Lansing, MI | November 2019 – August 2022
- Developed and executed content strategy for audiences of students, faculty, and partners
- Managed and published content on the center’s website and social media
- Wrote and compiled the annual Community Engaged Learning Index report
Host of “The Flashback” (’21-’23), Managing Editor (’18-’19), Senior Staff Editor (’18), Volunteer Writer (’15-’18)
Impact 89FM Student Radio, Michigan State University | East Lansing, MI| September 2015-May 2023
- Led a staff of student volunteers in producing written and video content for the station’s website
- Edited and post 5-8 articles per week on the site which generated 36,000 views annually
- Hosted and curated music selection for weekly radio show
Marketing and Public Relations Committee Chair
Lansing Common Football Club | Lansing, MI | March 2021-Present
- Develop promotional content for Lansing’s fan-run amateur soccer team
- Collaborates with a team to coordinate match promotion, event setup, and community outreach
Digital Content Manager, Writer and Editor
Ing Magazine | East Lansing, MI | January 2018-December 2019
- Researched, wrote, and edited articles for monthly print publication
- Edited and posted 3-5 articles per week on the magazine website using WordPress
- Organized community events to promote the brand and increase readership
Digital MArketing Intern
LoveSport Radio | London, United Kingdom | June-July 2018
- Increased Twitter following by 60% by creating engaging content, such as contests and polls
- Designed ads to promote the station and its corporate partners
- Posted 12-18 times daily on Twitter, Facebook, and Instagram
Media Relations Intern
Lansing United Soccer Club | East Lansing, MI | May-July 2017
- Wrote weekly match recaps and provided live updates for each United game
- Created content for social media during team training sessions
- Collaborated with a team to keep socials and website updated to engage fanbase
Expertise
| · Adobe Creative Suite | · Google Analytics | · Search Engine Optimization |
| · HTML and CSS | · Graphic Design | · Web Accessibility Standards |
| · Basic Audio Production | · Digital Marketing | · Social Media Management |
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