As a Brand Manager with the Division of Student Life and Engagement at Michigan State University, one of the brands that I work with is the Spartan Spirit Shops—the only retailer fully owned and operated by the university. I have developed and supported many marketing campaigns for the Spirit Shops with the goals of boosting sales online and in-person at their 5 locations on campus.
With annual events such as holiday and cap and gown sales, keeping things fresh and creative is a must for an ever-changing audience of students and alumni. The two Instagram posts below showcase a couple of the campaigns I have promoted for the Spirit Shop. To the left (or top on mobile) there is an animation I created to demonstrate the process of purchasing custom football jerseys on spartanspiritshop.msu.edu.
On the right (or below) is one of the more fun campaigns I have led—marketing for the plush squirrel, Will, the 2023 Holiday gift with purchase. I took product photos and videos of will around MSU to create some playful content featuring the beloved real-life campus squirrels.
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