Unfortunately, I haven’t had the chance to work for Seattle-based label Sub Pop Records… yet. However, through my coursework, I had the chance to take a deep look at all of their web communications.
Over the course of three months, I analyzed all of Sub Pop’s digital marketing content from their Twitter to their email marketing. In my research, I looked at what worked and what didn’t for them and detailed it in a report. Including a persona of the ideal Sub Pop consumer, shown at the bottom of the page.