In the summer of 2018, I had the pleasure of interning at Love Sport Radio in London. I ran their Twitter (now X), Facebook, and Instagram accounts for two months and was tasked with using the momentum of the 2018 FIFA World Cup to help build awareness for the startup radio station.

Social Media Strategy

I was given a lot of creative freedom over what to post on Love Sport’s social media channels. Aside from Tweets promoting our daily shows and advertisements, I was able to experiment with content using my own knowledge of social media. I posted about breaking news updates, memes and viral videos, and created contests and polls to boost user engagement.

Love Sport’s Twitter following roughly doubled from 2,000 to over 4,000 followers in my two months in London. To keep the momentum going, I created a guide for the next interns to continue to drive traffic to our social media.  One year on from my internship, Love Sport’s Twitter (X) gained another 2,000 followers. Below, you can see some of the data from one of my top posts.

Ad Campaigns and Guest Promotions

The Unsung Heroes campaign was a series of sponsored Tweets detailing the performance of under-appreciated players at the World Cup each day of the tournament. A few of the images that I created for that series are below.

More example of sponsored Tweets included the Bet of The Day, 7 Best Bets, and a series of World Cup haircut polls shown below.

Additionally, I was in charge of creating graphics for celebrity guests appearing on air including (from top left) actor Blake Harrison, rapper Big Narstie, soccer legend Ledley King, and Genesis guitarist Steve Hackett.

Lastly, here’s a brief audio clip that I put together from an interview when the US President visited London and joined us in-studio.